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Since 1960, Nail Magic has been your trusted beauty brand. Our products help make your nails stronger, more hydrated, and healthier.
Nail Magic was developed in 1960 by a professional manicurist, Mrs. Martha Peterson. It took several years to perfect the formula, as Martha was determined to create a product that would address the nail issues she encountered with her clients. Once she finalized the formula, both she and her clients were thrilled with the results. The product proved so effective that her clients requested to purchase it for personal use between salon visits. This was how Nail Magic was first introduced to the retail market.
A few months later, due to word-of-mouth and the product's growing popularity, Nail Magic was placed in the cosmetic department at Meier and Frank Company department store in Portland, Oregon. Initially, the product sold moderately, as it was not advertised or promoted. However, the dramatic results experienced by users led to rapidly accelerating sales, with new customers learning about the product through word-of-mouth. Additional stores across the country began stocking Nail Magic, and it was immediately accepted and embraced by customers.
In 1976, Ron Haken, an assistant buyer for Meier and Frank Company, discovered Nail Magic. He noticed that this one item was consistently selling out, accounting for a significant percentage of the store's entire cosmetic sales, despite no advertising, sophisticated packaging, or special offers. Recognizing the product's potential, Ron Haken purchased Nail Magic and has owned it ever since.
Six decades later, Nail Magic is still selling the original Hardener & Conditioner worldwide, for one simple reason: IT WORKS! We have grown to offer many other nail care products that provide the same superior results as the original. Nail Magic is now located in Redmond, Oregon, and we love to hear from our customers. We continue to receive testimonials about the effectiveness of our products, and we look forward to hearing from you!
Nail Magic offers a wide range of products, including:
NOURISH - A Nourishing Nail Strengthener & Conditioner that provides vitamins, minerals, and proteins to support healthy and strong nail growth. HARDENER & STRENGTHENER - A unique blend of ingredients that promotes healing and the repair of weak, thin, or damaged nails. THAI ESSENCE - A moisturizing Hand & Cuticle Oil infused with lavender and lemongrass essential oils to repair dry and damaged cuticles and hands. VANILLA ALMOND CUTICLE OIL - A moisturizing blend of natural oils that helps repair dry and damaged cuticles and replace moisture in the nails. WET - A high-gloss top coat that leaves your nails with a shiny, "wet" finish. MATTE - A satin finish top coat that transforms any color into a matte manicure. STRONG - A botanical nail strengthener containing the herb horsetail, which is rich in the nutrient silica, to support strong, healthy nails.
All Nail Magic products are cruelty-free and free from at least 10 known harmful chemicals. We are committed to providing superior nail care solutions that help you achieve the strong, healthy, and beautiful nails you deserve.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
product_dimensions | ‎1.28 x 1.28 x 3.19 inches; 0.5 ounces | ||||
item_model_number | ‎NM 005 1 | ||||
upc | ‎019056005013 | ||||
manufacturer | ‎Nail Magic | ||||
country_of_origin | ‎USA | ||||
best_sellers_rank | #102,265 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #114 in Cuticle Oils | ||||
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